News – Deluxeoask

Of a Superior Kind

Deluxe is a New York streetwear label elevating daily essentials through luxury craftsmanship and city-proof design. Founded in 2024, the brand merges archival fabrics, tech materials, and NYC grit into collections built for commuters, creators, and night-owls alike. Deluxe—where the street is your penthouse

Deluxe isn’t a price tag—it’s a mindset

Deluxe is the decision to walk out the door like the main character no matter your bank balance or zip code. It’s the confidence that comes from pieces built to out-hustle you, not out-price you. Wear it, chase bigger dreams, and remember luxury starts in your mindset, our gear just makes it visible

Were Here for You

Deluxe is a streetwear house for people who want to level up—no velvet ropes required. We make deluxe essentials: Pieces that handle a bike sprint to work, a rooftop set at dusk, and a laundromat spin at 2 a.m. Every seam is taped, every graphic nods to the city that raised us, and every collection gives back to the blocks that inspire it. Because “Deluxe” isn’t stitched in gold thread; it’s felt in your posture when you step onto the sidewalk knowing you look right. If you’re chasing a bigger beat, a brighter skyline, or a better version of you, welcome home.

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Of a Superior Kind

Deluxe isn’t a price tag—it’s a mindset

Were Here for You

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